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예천군 사과주산지 시장.군수협의회 정기회 참석하여 '예천사과 우수성 홍보' 벌여!

기사입력 2016-11-09 오전 11:48:33 입력
페이스북 트위터 미투데이

예천군에서는 9일 서울시청광장에서 개최되고 있는 경북사과홍보 행사 개막식(장소:서울 뉴국제호텔)에 이현준 군수와 지역 사과재배 농민 40여명이 참여해 예천사과의 우수성을 서울시민들에게 직접 맛보이며 홍보했다.

 

 

경북사과홍보 행사는 9일부터 11일까지 3일 동안 예천군을 비롯한 경북의 15개 시.군 사과주산지 시장군수협의회의 후원으로 경상북도가 주최하고 대구경북능금농업협동조합이 주관해 매년 서울광장, 청계천 등 서울의 주요 명소에서 개최하고 있다.

 

 

올해 11회째를 맞고 있는 경북사과홍보행사는 전국 사과생산의 60%를 차지하고 있는 경상북도 주산지 시군의 명성과 인지도를 널리 알리고 경쟁력 있는 명품 브랜드로 발돋움하기 위해 기획됐으며, 특히 이번행사에는 경북사과통합브랜드인 데일리(daily) 선포식도 가져 향후 사과주산지 시군의 공동 브랜드로 육성시킬 계획이.

 

 

예천군은 사과주산지의 명성을 이어가기 위해 주요사과재배지를 대상으로 용수공급, 배수로 및 경작로 등 생산기반을 구축하고 과수수출단지 정비 및 대형유통업체 출하 등을 통해 경쟁력 있는 과실생산 거점 육성을 위해 많은 노력을 아끼지 않았다.

 

 

그 노력의 일환으로 이현준 군수는 2016년 현재까지 12지구 500ha의 사과전문생산단지를 150억 원의 사업비로 조성해 재배 농업인의 기계화 경작을 지원하고 용수개발로 최근 극심해 지고 있는 가뭄피해에 적극 대처해 명실공히 사과주산지의 위상을 높여왔다.

 

 

한편, 사과주산지시장군수협의회에서 부회장을 맡고 있는 이현준 군수는 "향후 공동브랜드 활성화에 모든 주산지 시군이 유불리를 떠나 대승적 견지에서 협동해 경상북도의 데일리(daily)가 세계적인 브랜드로 자리매김 할 수 있도록 협조 하자"고 제안 공감의 박수를 받았다.

 

 

 

 

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