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경북도 농산물 유통경쟁력 높이기 위해 올해 18개 사업에 468억 원 투입 효율화 높여

기사입력 2020-02-10 오전 10:29:30 입력
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경북도는 농산물 유통경쟁력을 높이기 위해 올해 18개 사업에 468억 원을 투입한다고 밝혔다. 농산물은 품목별로 유통단계가 복잡하고 과도한 유통비용 발생으로 대내외적으로 경쟁력 약화가 우려되고 있다

 

 

경북도는 올해를 유통구조 개선의 원년으로 삼아 유통효율화에 박차를 가할 계획이다. 우선, 농업인을 규합하고 농산물을 규모화하여 유통효율성을 높이기 위해 추진하는 통합마케팅사업에 97억 원을 지원한다.

 

도에서 역점적으로 추진하는 과수통합브랜드 daily(데일리)를 육성하기 위한 과실브랜드 사업에 9억 원을 지원해 과수 주산지인 경북의 명성에 맞는 명품 브랜드를 만들어 가는데 주력할 계획이다.

 

또 산지유통활성화를 위해 포항시 등 17개 시·군에 공동선별비 43억 원과 농산물 마케팅지원 사업비 7억 원을 지원한다. 아울러, 농산물 유통 인프라 구축을 위해 산지유통시설(APC) 4개소 112억 원, 농산물 부가가치 증대를 위한 생산·유통기반구축에 25억 원을 지원할 계획이다.

 

이외에 농약중금속 등 위해요소를 관리하는 농산물우수관리(GAP) 지원사업에 20억 원, 농산물도매시장 시설현대화 지원사업에 154억 원, 중국 및 동남아 고급 과일시장 개척에 1억원 등 다양한 시책사업을 추진하고 있다.

 

경북도는 2014년부터 농산물 유통구조개선사업을 본격적으로 추진해왔다. 지난해 5,402억 원의 과수 통합마케팅 실적을 올렸으며, 올해는 도내 생산과수의 35%이상인 6,000억 원을 목표로 사업을 추진하고 있다.

 

또 도 단위 과수통합마케팅의 구심체역할을 수행하고 있는 daily(데일리)브랜드 사업도 처음 시작한 2016년도에 217억 원을 판매한 것에 비해 약 3배 이상 성장한 660억 원의 매출을 올렸다. 올해는 750억 원을 목표로 철저한 품질관리와 차별화된 마케팅을 통해 명품브랜드로 도약을 준비하고 있다.

 

김종수 농축산유통국장은 "통합마케팅을 중심으로 농산물 판매기능을 강화해 농업인이 체감할 수 있는 방향으로 농산물 유통구조 개혁을 완수하는데 최선을 다하겠다"고 밝혔다. [경북도청/정차모 기자] 

 

 

 

 

국회/정차모 기자 (jcm5429@hanmail.net)

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